07.30.23
Flowerbomb Ruby Orchid by Viktor&Rolf, the floral perfume, will be the presenting sponsor for Sky Bloom, the new floral immersive experience taking over the sky deck at Edge at Hudson Yards.
Guests can enjoy the floral arrangements created by Ivie Joys Flowers now through September 30.
“Since welcoming Sky Bloom to Edge this May, countless guests have taken in the unparalleled skyline views of New York with the colorful floral arrangements created by Ivie Joy Flowers,” said Jason Horkin, vice president, Hudson Yards Experiences. “We are delighted to have Viktor&Rolf partner with Sky Bloom and have their Flowerbomb Ruby Orchid fragrance be a part of the floral experience.”
A Look Back: Award Winning Flowerbomb Campaign
The Fragrance Foundation awarded Flowerbomb the National Advertising Campaign for Print award in 2006. Read our coverage here.