07.31.23
Global men’s grooming company and lifestyle consumer brand Manscaped has launched in Boots in the United Kingdom and Ireland.
As Manscaped’s first brick-and-mortar retailer in the UK and its third in Ireland, Boots is stocking the brand's premium grooming tools and formulations in 270 locations across the country as well as in 26 stores throughout Ireland. The brand will also be sold on Boots.co.uk and Boots.ie.
“As global demand for male grooming products continues to soar, we have intentionally expanded our retail footprint in markets that align with our direct-to-consumer business,” said Catherine Cronin, vice president of retail at Manscaped. “When planning our retail entry into the United Kingdom, it was imperative to partner with a distinguished brand with whom we could demonstrate our unwavering commitment to customer satisfaction and dedication to uncompromised quality. We’re excited to get in the hands of so many more discerning gentlemen in these coveted markets.”
A selection of Manscaped’s core collection, featuring the company's itools and ormulations, is now available in-store and online at Boots, including its Crop Preserver, anti-chafing ball deodorant and moisturizer with tapioca starch and aloe vera, Crop Reviver toning spray, and Crop Cleanser, a groin wash wigth aprebiotic-infused formula containing vitamin E, aloe and menthol.
Manscaped has also recently expanded of its North American retail presence.