08.03.23
The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, has named Josh Burris, CEO of Rue21, as an advisory board member.
In this new role, Burris will provide strategic advice and counsel to The Vitamin Shoppe on a range of business priorities across retail, operations, franchising, wholesale, vendor relationships, international expansion and other growth and new business initiatives.
“I am thrilled to join the team of health enthusiasts at The Vitamin Shoppe in an advisory role,” he said. “I have long been closely connected to the wellness space and I’m passionate about supporting people in living healthier, more meaningful lives. Throughout my career, I have helped build and grow best-in-class brands in specialty retail and I’m energized to be able to bring that experience to a company that I have respected for years. I am honored and excited to be a part of the future at The Vitamin Shoppe.”
Burris brings broad expertise in specialty retail, as well as health and wellness, to his capacity as advisor to The Vitamin Shoppe. Prior to joining fashion retailer Rue21 in April, Burris served as CEO of GNC from October 2020 to January 2023, and as president of GNC from December 2019.
“We are extremely pleased to welcome an industry leader of Josh Burris’ stature and experience to The Vitamin Shoppe in this new position of Advisory Board Member,” said Lee Wright, CEO of The Vitamin Shoppe. “Josh has extensive knowledge and passion for the supplement industry and proven retail capabilities and insights. The addition of Josh is a unique opportunity to enlist a strategic advisor with talents and perspectives that are tremendously relevant to The Vitamin Shoppe’s future growth initiatives.”
Prior to joining GNC, Burris was president of AM Retail Group, a wholly owned subsidiary of G-III Apparel Group, which operated retail stores under the Wilsons Leather, G.H. Bass & Co., Calvin Klein Performance, Karl Lagerfeld Paris, DKNY and Vilebrequin brands. Earlier in his career, Burris spent 16 years at Abercrombie & Fitch in positions of increasing responsibility, including senior director and stores and operations, where he helped oversee a high-profile international expansion and flagship store openings in New York, London, Milan and Tokyo, among other cities.