08.06.23
The North America Natural Cosmetic market, which was valued at $12.77 billion in 2022, is set for rapid growth per a recent report from ResearchAndMarkets.com.
Natural cosmetics are favored by individuals with sensitive skin or allergies, as they are formulated with gentle ingredients that are less likely to cause skin irritations or allergic reactions. The clean beauty movement, emphasizing transparency and safer ingredients, has also contributed to the popularity of natural cosmetics.
Sustainability Is Driving Demand for Natural Cosmetics
North America is a key market for natural cosmetics, following closely behind Europe. The region, encompassing the United States and Canada, is witnessing a growing preference for natural and organic options among consumers. Health-conscious individuals are becoming more aware of the potential benefits of using products with natural ingredients, while also considering the environmental impact of their choices.
Sustainability is a significant factor influencing the demand for natural cosmetics in North America. Consumers are seeking products that are produced, packaged, and sourced sustainably, with a focus on reducing packaging waste and avoiding environmentally harmful ingredients. In response, brands are innovating with new ingredient formulations, product formats, and packaging solutions. Biodegradable or compostable packaging and waterless formulations are among the sustainable practices adopted by natural cosmetics brands.
As North American consumers prioritize health, transparency and sustainability, natural cosmetics continue to gain traction in the market. Brands are committed to clean formulations, organic ingredients, and innovative approaches to beauty and skincare, catering to the evolving needs of conscious consumers.
Prominent brands are introducing innovative skincare and makeup products to meet the demand for clean, organic, and sustainable beauty. Beautycounter offers a wide range of natural cosmetic products, focusing on clean formulations and safe ingredients. Tata Harper utilizes botanical ingredients grown on their own farm to create luxurious skincare products, while RMS Beauty is known for its minimalist and natural approach to makeup.
With the rising number of working females in the region, women held the largest market share in 2022, indicating a significant factor contributing to the demand for natural cosmetics.