08.08.23
Alchemee LLC, formerly The Proactiv Company, has launched a new addition to its Proactiv portfolio: the Proactiv Clean 3-Step Routine.
Specifically formulated for individuals with sensitive, acne-prone skin, this clean-conscious skincare regimen offers a gentler solution to clear blemishes, visibly smooth skin and promote a calming effect—all while staying free from parabens, phthalates, sulfates, cyclic silicones, and over 100 other unnatural ingredients.
The routine's formulas contain gentler acne-clearing ingredients like mineral-derived sulfur and salicylic acid to help clear blemishes, as well as ingredients such as hyaluronic acid, bakuchiol and chamomile to help smooth texture, even skin tone and calm irritated skin.
"After close monitoring of consumer feedback both offline and online, we created a dermatologist-developed routine that is both gentle enough for sensitive skin and effective enough for treating acne,” said Samantha Boulukos, head of business at Alchemee. “This is a continuation of our effort to empower individuals wherever they may be on their clear skin journey. We worked hand-in-hand with board-certified dermatologist Dr. Rachel Nazarian on the formulation of the Acne Clearing Hydrator to ensure we were delivering the best ingredients in a gentle yet effective manner. We are proud to add this to our portfolio of science-backed products."
Proactiv Clean 3-Step Routine
Step 1: Mineral Acne Cleanser: A creamy, daily-use mineral cleanser that washes away excess dirt, oil and dead skin. The cleanser is formulated with mineral-derived sulfur to help reduce oil and penetrate pores to control breakouts, and contains chamomile to help soothe sensitive, acned skin. The Mineral Acne Cleanser is recommended to be used twice daily, morning and night, washing the entire face while avoiding eye area.
Step 2: Azelaic Pore Perfector: A lightweight serum-like azelaic acid lotion that helps improve the look of uneven skin tone and soothe irritation. The lotion contains squalane, bisabolol and allantoin to help soften, smooth and hydrate the skin, as well as hyaluronic acid and glycerin to help nourish and soothe the skin. The Azelaic Pore Perfector is recommended to be used twice daily, morning and night, after using the Mineral Acne Cleanser. A thin layer should be applied to the entire face and should not be rinsed off.
Step 3: Acne Clearing Hydrator: A daily-use moisturizer that helps clear blemishes while replenishing the skin's moisture barrier. The hydrator is formulated with acne-clearing salicylic acid to encourage the shedding of dead skin cells. The Acne Clearing Hydrator is recommended to be used twice daily, morning and night, after the Azelaic Pore Perfector once skin is completely dry. The product can be worn alone or under makeup—if going outside, wear a sunscreen SPF 30 or higher.
"Acne can be overwhelming and frustrating, and it's oftentimes difficult to pinpoint a specific cause," said consulting board-certified dermatologist Dr. Rachel Nazarian. "That's why I'm proud to work with Proactiv on creating skincare solutions for the next generation. Through our research and feedback, we have found that many consumers desire acne-fighting formulas that are gentle and want to avoid ingredients that risk drying out or irritating their skin. The Acne Clearing Hydrator is a gentle way to achieve beautiful skin using ingredients that are benzoyl peroxide and retinoid-free. The three-step routine has all the acne-clearing effectiveness without numerous chemicals many people want to avoid, helping to improve overall skin clarity. No compromise needed."
The Proactiv Clean 3-Step Routine is available for purchase online at proactiv.com, target.com, ulta.com and cvs.com. Consumers will also be able to find it on Amazon, and in Target and CVS stores by the end of the month.