08.20.23
When beauty enthusiasts think of blush, pink is the color that comes to mind.
Whether it's a vibrant pink like the viral Dior Backstage Rosy Glow, or a neutral, pink has dominated as the tried-and-true look. But, according to Spate, not anymore. It is 2023.
Purple and yellow blush are currently the top-growing blush colors in search. Currently, there's an average of 3.5K monthly searches for purple blush, with a +15.1% YoY growth. One of the top volume search queries is Fenty purple blush, indicating that the Fenty brand is helping to drive the purple blush trend. The top product format searched alongside purple blush is cream — the format most consumers are looking for when it comes to the trend. This preference aligns with the fact that many existing purple blushes on the market come in cream form, such as those from Fenty, Merit, Rare Beauty, Glossier and Tower 28.
Yellow blush is experiencing an average of 950 monthly searches for yellow blush with a +11.0% YoY growth. The top search queries are yellow blush and yellow blush Korean. The top search queries are consumer-driven, indicating that no brand currently owns this trend. This presents ample opportunity for brands to incorporate yellow into their existing blush ranges or for a new brand to enter the market with a diverse collection of colored blushes available in both cream and powder formulations.