09.01.23
Sally Beauty, maker of salon-quality hair color and care, has announced the third extension to the Bondbar product line.
The brand is introducing a first-to-market Bonding Blue Shampoo along with a Bonding Detangling Spray, Leave-In Conditioner and Bonding Curl Cream – all retailing for $9.99 – to expand Bondbar’s hair care line. Sally Beauty introduces 30 permanent hair color shades ($12.99 each) expertly designed with built-in bonding technology while providing 100% gray coverage.
The Bonding Blue Shampoo ($9.99) is designed to brighten and remove brassiness from brunette hair, providing shade support to the most common hair color, with common problems including fading, dullness and brassiness. These new innovative additions bring the Bondbar lineup to 14 products with bonding technology. Bondbar was developed with proprietary formulas that work by penetrating deep into the hair cortex, creating new hydrogen and ionic bonds that support and restore the internal keratin structure. This provides improved strength and manageability for damaged hair, according to the brand.
"Our goal with the extension of the bondbar line is to merge our long-standing leadership in the color category with our innovative bondbar technology to support overall hair health,” said Maryann Herskowitz, group vice president of merchandising at Sally Beauty. “The at-home hair color category needs products that offer these combined benefits. We are excited to introduce bondbar Permanent Hair Color to provide our shoppers with the latest bonding technology that also helps maintain healthy, vibrant color at an affordable price point.”
The complete Bondbar line is available in-store and online here.