09.29.23
Olay has tapped fashion designer Christian Siriano as its first chief drop officer.
Siriano’s named role is inspired by the skincare brand’s latest innovation, the Super Serum. The serum, which reportedly outpaced the No. 1 luxury serum in clinical trials, comes in a small, but impactful dropper that influenced Siriano’s new title, according to the brand.
The groundbreaking product offers five-in-one benefits – helping to improve skin texture, even skin tone, firm skin, smooth visible lines, and provide long-lasting hydration. Super Serum is formulated with a quintet of heavy-hitting ingredients including OLAY-exclusive activated niacinamide, vitamin C, collagen peptide, vitamin E and AHA.
Siriano will curate and design a self-care capsule collection that was inspired by the Super Serum and its unique capabilities.
“As a fan of the brand and avid user of Olay’s products, this is a dream come true,” said Siriano. “After learning about the Super Serum and Olay’s trailblazing discovery while creating this product, I was excited to curate a collection that complemented it. Designing this collection will combine my fashion design expertise and Olay’s innovation. I’m excited to present it to skincare and fashion lovers alike.”
Helping Women Feel Bold
Marketers say the partnership is in-line with Olay’s mission to help women feel bold and confident to face anything. Moreover, Siriano’s unwavering dedication to celebrating diversity and body positivity through his fashion designs seamlessly aligns with Olays’s goal to create a diverse and inclusive standard of beauty in which every person has the freedom to set their own definition of “beauty” based on personal preferences. Together, the duo are making self-care accessible for all this holiday season.
“We’re honored to have Christian Siriano join our team as the Chief Drop Officer. He’s dressed some of the most iconic, outstanding figures in the world including OLAY brand ambassador Quinta Brunson. His designs have given people the confidence to Face Anything,” said Stephanie Headley, senior vice president and brand franchise leader of Olay and North American Skin at Procter & Gamble. “We’re honored that our new Super Serum inspired Christian with his expert fashion eye to create what is sure to be a stunning self-care collection.”
The Super Serum is available now at OLAY.com/Super-Serum. Collection details will be unveiled November 1.