10.02.23
Swedish skincare brand Verso is celebrating its milestone as “Vitamin A pioneers” since 2013 with an anniversary campaign called The Sound of Verso. A visual concept for an artistic exploration of the brand through visualized sound waves, the kit with two contains its two cult serums: Verso Super Facial Serum and Super Eye Serum.
For Verso, vision, touch and scent are senses intertwined with the brand and its philosophy. The visual concept for Sound of Verso project, realized with the help of the young Netherlands-based design student Alva Fredriksson, reflects the link between beauty, science, art and Scandinavian design. The visual features sound waves that represent the core of the brand and were created by recording key words such as “Verso,” “Vitamin A,” “Quality of Life,” ”Science-based”, ”Retinol 8” and ”NEAR 1” and then merging them all, one on top of the other along with aquarelle colors that illustrate the blending of the sounds.
Retinol 8 Super Serums Kit
To celebrate the anniversary, Verso has created a special kit with two of its cult-favorite serums: Verso Super Facial Serum and Super Eye Serum. Both contain Verso’s signature Retinol 8 which 8 times more effective than other over the counter retinols and half as irritating.
“Every brand has a story, and every story has an origin, an essence, said Verso Founder Lars Fredriksson. “Ours is about a never-ending passion for progressing skincare through science, energized by curiosity, and evolving through innovation. This special project allows us to celebrate our unique identity and connect with our customers on a different level. We will continue our journey to innovate, inspire, and transform the world of skincare.”
The Verso Retinol 8 Super Serums Kit will be available Sept/Oct 2023 at VersoSkincare.com for $165.