10.04.23
She’s creepy and she’s kooky. And color cosmetics brand Hard Candy thought the TV show “Wednesday” dedicated to Wednesday Addams of the popular goth clan “The Addams Family” would make the perfect Halloween collaboration.
Hard Candy has teamed with Metro-Goldwyn-Mayer (MGM), an Amazon Company, to launch a limited-edition "Wednesday" makeup collection inspired by the hit MGM Television-produced namesake Netflix series. The collection is perfect for beauty enthusiasts who love rocking the vamp look or are seeking a bold, moody-hued look this Halloween, according to the brand.
"As a brand deeply rooted in creativity, we are thrilled to collaborate with MGM for this collection," said Curan Mehra, CEO of Hard Candy. "Wednesday redefines 'normal' and we know our community will create incredible, otherworldly looks this Halloween."
Said Robert Marick, head of MGM consumer products, said, "Through this collaboration with Hard Candy, we are proud to give fans the opportunity to try their hand at creating makeup looks inspired by Wednesday and her friends at Nevermore Academy."
‘Otherworldly Looks’
Woefully Delightful Eyeshadow Palettes – Each palette features pigment-packed color, buildable tones and luxe finishes. Available in three shades: Stay Kooky, Flattery Will Get You Nowhere and I'm Allergic to Color.
Kooky Glitter Palettes – Shimmering shadows give off maximum sparkle and supercharged color. Available in three shades: Rave'N Dance, Wolf Out and Friend Or Woe.
Sharp-edged Liquid Eyeliners – Long-lasting liners create bold daring looks that last. Available in six shades: Happy Color, Outcasts Are In, Woe, Little Storm Cloud, Nevermore and Little Scorpion.
Pout-perfect Lip Liners – Plumping lip liners gloom or bright. Available in two shades: Tormenta and Little Viper.
A Hands-On Cleanser Pad – Super-soft, reusable makeup eraser keeps impurities away and skin feeling smooth.
The Hard Candy x Wednesday collection is available exclusively at Walmart.com and at Walmart stores in the US for a limited time. Each item in the collection retails for $6.96.