10.05.23
Revieve – a personalized digital brand working with global brands, retailers, and digital services providers in the beauty, skin, health, and wellness categories – has forged a partnership with Marionnaud Switzerland, a European leader in the selective distribution of fragrances and cosmetics, and a subsidiary of the AS Watson group of companies, to debut an AI Haircare Advisor in Switzerland and Austria.
Marionnaud Switzerland says it has embraced Revieve's AI expertise to drive innovation in the realm of hair care. The brand says the introduction of the AI Haircare Advisor is a testament to Marionnaud's visionary approach to consumer well-being and self-care. This collaboration combines Revieve's proprietary mobile selfie diagnostics technology for hair, user input and AI-powered personalized recommendations, all seamlessly integrated into a single interactive experience.
"We're thrilled to amplify our partnership with Marionnaud and introduce the revolutionary Haircare Advisor experience,” said Sampo Parkkinen, CEO & founder of Revieve. “Revieve's Haircare Advisor pioneers a new era of precision hair analysis, tailoring its insights to individual consumer characteristics such as hair type and texture. This tailored approach fosters deeper engagement between customers and brands throughout their hair care journey, enhancing the overall experience and arming brands with invaluable first-party data and insights that yield tangible business results," "Our collaboration with Marionnaud has been exceptional, and we're excited to continue setting new standards for personalized hair care excellence.”
Data-Driven Strategy
Marionnaud's AI Haircare Advisor, harnessing Revieve's patented mobile selfie diagnostics technology and AI recommendation engine, plays a pivotal role in gathering essential customer information. Through this data-driven strategy, Marionnaud's AI Haircare Advisor extends precise product recommendations that not only elevate customer satisfaction but bolster customer retention rates, according to the company.
A standout feature of the Digital Haircare Advisor is its commitment to transparency. Marionnaud’s consumers are presented with personalized product recommendations along with detailed ingredient information, empowering them to make informed choices aligned with their preferences and values.
"We partnered with Revieve to introduce a scientific methodology to hair analysis, allowing us to deliver precise hair care routines to our customers,” said Martina Müller, commercial director at Marionnaud. “The advisor experience powered by Revieve aligns perfectly with our mission of empowering people to feel special, and this collaboration allows us to achieve that connection at an even deeper level. By providing personalized haircare insights through the advisor, we're not only catering to individual needs but also enhancing the overall sense of self-care and well-being."