10.05.23
The Yankee Candle Company, Inc., part of the Newell Brands global portfolio of brands, is pulling up to major cities around the US to delight consumers with limited-time pop-up shops – just in time for fall and holiday gifting and entertaining.
"We know for many of our consumers, seasonal fragrances are a big part of the holiday season," said Michelle Favaloro, vice president of home fragrance at Newell Brands. "We're excited to bring a unique hands-on shopping experience to new markets, allowing consumers to experience and try new fragrances in-person."
Open now through year’s end, the five locations across the United States include Williamsburg Premium Outlets in Williamsburg, VA; The Shoppes at Farmington Valley in Canton, CT; Harlem Irving Plaza in Norridge, IL; Tanger Outlets in Sevierville, TN; and Summit at Fritz Farm in Lexington, KY.
Guests will have the opportunity to experience the holiday collection, Yankee Candle Bright Lights, before the collection officially launches at month’s end.