10.10.23
While their spending overall has slowed slightly, teens are still investing money into beauty—including fragrance. According to the Piper Sandler Companies 46th semi-annual Taking Stock With Teens survey, when it comes to fragrance brands, their favorites are:
No. 1: Bath & Body Works (31%)
No. 2: Sol de Janeiro (17%)
No. 3: Victoria’s Secret (11%)
No. 4: Ariana Grande (5%)
No. 5: Dior (4%)
The survey was conducted by Piper Sandler Companies from Sept. 4 – 27, 2023.
Piper Sandler Taking Stock With Teens survey is a semi-annual research project that gathers input from 9,193 teens with an average age of 15.7 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the US. Since the project began in 2001, Piper Sandler has surveyed more than 248,283 teens and collected over 60.7 million data points on teen spending.
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No. 1: Bath & Body Works (31%)
No. 2: Sol de Janeiro (17%)
No. 3: Victoria’s Secret (11%)
No. 4: Ariana Grande (5%)
No. 5: Dior (4%)
The survey was conducted by Piper Sandler Companies from Sept. 4 – 27, 2023.
Piper Sandler Taking Stock With Teens survey is a semi-annual research project that gathers input from 9,193 teens with an average age of 15.7 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the US. Since the project began in 2001, Piper Sandler has surveyed more than 248,283 teens and collected over 60.7 million data points on teen spending.
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