The leading brands cited in the survey, which included 9,193 teens, are:
No. 1: Olaplex (8%)
No. 2: SheaMoisture (6%)
No. 3: Amika (5%)
No 4: Not Your Mother’s (5%)
No. 5: Mielle (5%)
Piper Sandler Taking Stock With Teens survey is a semi-annual research project that gathers input from 9,193 teens with an average age of 15.7 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the US. Since the project began in 2001, Piper Sandler has surveyed more than 248,283 teens and collected over 60.7 million data points on teen spending.