10.26.23
Perfect Corp. – developer of the award-winning YouCam suite of apps – has unveiled a breakthrough development for both consumers and hairstyling industry professionals with the launch of its new virtual try-on technology powered by generative AI.
The technology, now available in the YouCam Makeup app, is purportedly the most advanced and realistic VTO solution for hairstyling available on the market today, the company says.
Perfect Corp. utilizes advanced generative AI and stable diffusion models to produce a wide variety of hyper-realistic hairstyles, colors and textures, ensuring that users can explore a range of hairstyles to suit any occasion. As beauty enthusiasts increasingly seek out personalized recommendations, Perfect Corp. has been at the forefront of developing cutting-edge solutions.
Alleviating a Major Pain Point in the Hairstyling Space
The generative AI solution is set to alleviate a major pain point in the hairstyling space, where consumers can often be unsure how a certain haircut or hairstyle will look with their unique features. With this advancement, users can visualize how trending hairstyles and hair lengths will look on them in real-time, thanks to Perfect Corp.’s generative AI technology.
“With Generative AI, we can simulate an endless array of hairstyles in real-time, helping consumers find the perfect look effortlessly. This technology is set to revolutionize the consumer experience while helping hair professionals and hair product brands provide more immersive and valuable consultations,” said Alice Chang, CEO and Founder of Perfect Corp.
Perfect Corp.’s newest hairstyle virtual try-on solution marks a significant leap forward in the development of solutions for the hairstyling industry, evolving from GAN (Generative Adversarial Network) technology – a type of generative modeling using deep learning methods - to more sophisticated and precise generative AI models. By leveraging the newest breakthroughs in generative AI, rather than providing general hairstyle filters for consumers to try-on, the technology is able to generate new hairstyle filters personalized to each individual user.
The use of generative AI ensures that the virtual looks depict a lifelike, customized and extremely realistic representation of how hairstyles will appear on the consumer, helping each user make more informed and confident decisions about their next hairstyling transformation.
The new generative AI hairstyle experience is accessible through the YouCam Makeup app.