10.27.23
L'Oréal Luxe, a division of L'Oréal Canada, has forged a national partnership with Tree Canada and Shoppers Drug Mart aimed at addressing the devastating wildfires that have ravaged Canada in recent times.
Throughout 2023, hundreds of wildfires have left a trail of destruction across Canada, particularly in the Northwest Territories.
As socially responsible corporations, L'Oréal Luxe and Shoppers Drug Mart are stepping up to make a significant difference in reforesting areas that have been affected by these wildfires. In an impactful and meaningful initiative, for every refillable or refill product purchased at Shoppers Drug Mart in July 2023, one tree will be planted in the Northwest Territories. This endeavor is undertaken in close collaboration with First Nations communities, with the primary objective of restoring wildlife habitat and rejuvenating ecosystems that have been tragically decimated by past fires.
With this program, more than 8,000 trees will be planted in partnership with Tree Canada, marking only the inaugural phase of a long-term commitment to the cause. L'Oréal Luxe's partnership with Tree Canada signifies a shared dedication to making a sustainable and lasting impact on the environment.
On October 11, 2023, the teams from Tree Canada, Shoppers Drug Mart, and L'Oréal Luxe converged at the L'Oréal Canada headquarters in Montreal to inaugurate this important partnership and embark on a journey of meaningful collective action.
"This partnership underscores our commitment to sustainability and our responsibility to protect the environment,” said Dominique Soussan, vice president of L'Oréal Luxe. “By planting trees in collaboration with Tree Canada and Shoppers Drug Mart, we are not only addressing the consequences of wildfires but also investing in the future of our planet."