10.29.23
Schwarzkopf Professional teamed up with Barbie to bring BlondMe’s Travel in Style Salon event to Westfield Century City in LA this month.
Over 3,000 guests immersed themselves in the world of Barbie and the professional hair techniques of Blondme.
Hairstylists Bethanie Jean Triplet Holt (a previous Barbie model for Mattel), Tonya Stylist, Maggie Hancock, Lana Kurayeva and Kristen O’Donnell were on hand at each station to give guests a hair refresh or fun hairstyle.
At Travel Destination Stations, professional stylists created fabulous hairstyles with Blondme's product line. These included Blonde Wonders Dry Shampoo Foam, Cool Blondes Neutralizing Spray Conditioner and nourishing serum, and Blonde Wonders Glaze Mist or Blonde Wonders Restoring Balm, B.
Guests had the chance to win hair care products, Barbie x Blondme limited-edition gifts and a hair transformation.