10.30.23
Both born in Korea, Dr.Jart+ and the group have become fan-favorites worldwide, with Dr.Jart+ serving up life-enriching skincare and Enhypen delivering chart-topping music hits.
"We are so excited to welcome Enhypen and their fans into the world of Dr.Jart+," said Christopher K. Wood, global brand president, Dr.Jart+. "Dr.Jart+ brings joy to its community through its high performance skincare and whimsical, engaging campaigns. Enhypen is the ideal inaugural global ambassador for Dr.Jart+. Together we share passion for innovation, art, creativity and great skin."
Dr.Jart+ will debut its partnership with Enhypen in a new campaign called Supercharged Repair, Cicapair. The campaign showcases each group member trying to solve a unique challenge, which is tied to a skincare benefit that the Cicapair line can help solve.
"We are delighted and honored to become the inaugural global ambassadors for Dr.Jart+," Enhypen said in a statement. "We plan to reveal our most authentic and natural selves with Dr.Jart+. We hope our fans around the world join us in our excitement about this partnership, with much more to come soon."
The new Dr.Jart+ Cicapair line now includes a potent cica complex and additional ingredients, such as Allantoin and R-Protector, to quickly and effectively improve damaged skin barrier and improve the look of irritation and sensitivity. To enhance absorption into the skin, the new Cicapair products have centella asiatica extract combined with CoolSonic technology, which provides powerful soothing effects on skin.
The new Dr.Jart+ Cicapair line will be available in November 2023 in South Korea, December 2023 in China, and markets across the United States and Europe in the first half of 2024.
Enhypen fans and skincare enthusiasts can get a first look at the campaign here.