11.16.23
Amorepacific's Lipcure Beam technology has been honored with the Consumer Electronics Show 2024 (CES 2024) Innovation Award, marking the company's fifth consecutive win at the influential worldwide tech event.
Awarded in the CES 2024 Digital Health category, the Lipcure Beam is a beauty tech device that combines lip diagnosis, care and makeup capabilities in one unit.
The Lipcure Beam cap houses a precision sensor capable of diagnosing the condition of the lips. It instantly detects moisture levels and provides diagnostic results when applied to the lips. Separating the cap from the container reveals a makeup tool. Based on the diagnostic results, the brush-like cosmetic applicator emits optimally customized visible light to aid in lip care.
Developed at the Amorepacific R&I Center, a light-responsive material applied to the lips interacts with light emitted from the Lipcure Beam, maximizing the response of riboflavin, a natural vitamin. This reaction strengthens the collagen fibers inside the lips, forming a moisturizing barrier on the surface. With the technology, users can experience the benefits of slowing down the process of lip aging, thereby creating a more youthful appearance.
The device is designed for ease of use, with a size suitable for one-handed operation and portability. It employs a universal color system naturally suited for all races and ages, making it globally accessible. Optimized light operation within the device also conserves battery life. The Lipcure Beam incorporates patented technology by Amorepacific.
Said Byung-Fhy Suh, head of Amorepacific R&I Center, "We are profoundly honored that Amorepacific's renowned strengths in skin biotechnology and our dedicated research and development in customer-centric technology have led to us winning our fifth consecutive CES Innovation Award. The R&I Center at Amorepacific will continue to exert extensive efforts, ensuring every customer achieves a satisfying life through their unique beauty and health."