12.03.23
In celebration of another year of beauty trends, Blo Blow Dry Bar will partake in a national contest where proceeds will benefit St. Jude Children’s Research Hospital.
Blo Blow Dry Bar has identified six hair and makeup looks that rose in ranks in 2023, and are inviting social media users to recreate their favorite look for its "That's a Wrap" contest. The grand prize winner will receive more than $1,400 worth of prizes.
The brand behind the "no cuts, no color – just wash, blow and go" concept has selected their top looks from this year: 90s Blowout, Return of the Messy Bun, the Barbie Pony, Bubble Braids, Latte Makeup and Clean Girl Makeup. Starting Friday, Dec. 1 and ending on Sunday, Dec. 31, social media users are invited to recreate their favorite look from 2023 and tag Blo Blow Dry Bar in their post.
In the spirit of the giving season, for each person who comments on the contest kickoff post, Blo Blow Dry Bar will donate $1 to national non-profit, St. Jude to support research of pediatric cancer and other life-threatening diseases.
"This year, I am especially grateful that we will be able to support St. Jude's," said Vanessa Yakobson, CEO of Blo Blow Dry Bar. "The cause of this organization is near to my heart as I personally battled and overcame pediatric cancer. As we celebrate our industry with this year's top looks, I'm proud that we can do so in a way that makes a positive impact on those who need it."
All contest participants must reside in the U.S. or Canada (excluding Quebec) and the selected winner must be able to go to a Blo Blow Dry Bar. Entries must be made between 10 am ET on Dec. 1 and 11:59 p.m. ET on Dec. 31. The grand prize winner will be announced on Jan. 2 and contacted directly to claim their prize.