12.03.23
International Beauty Show (IBS New York) and the International Esthetics, Cosmetics, & Spa Conference (IECSC New York) will return to the Jacob Javits Convention Center on March 3-5, 2024.
IBS New York and IECSC New York, produced by Questex, and presented by American Salon and American Spa respectively, are planning for unprecedented events in 2024, including expanded educational opportunities featuring newly-added master classes. Attendees can experience both shows at no additional cost, allowing them to walk both exhibit show floors and attend any of the free classes at either event.
“We are thrilled to introduce a revitalized line-up of classes and experiences at this year's NY Shows, including our innovative Master Class series,” said Elizabeth Fantetti Trevorrow, partnership and event director, Questex’s Beauty & Spa Group. "Our mission is to empower professionals in the beauty and wellness sectors with essential resources for their success. From top-notch education and instructors to cutting-edge products and techniques, as well as unbeatable prices on client essentials, our Shows are meticulously crafted to uplift attendees and foster their professional growth."
Expanded Educational Offerings
Master classes are designed to provide an in-depth look at the latest skills, techniques and styles led by elite industry artists. With an emphasis on demonstrations, business tips and insider knowledge, attendees will leave each class ready to elevate their services, captivate their clientele with new skills and increase profitability. Hands-on workshops are three hours – immersive classes tailored to enhance expertise, covering a wide range of topics, from cutting and styling to makeup and artistry, and each provide attendees with a mannequin head to practice their new skills, according to organizers.
IECSC New York will have their curated Conference Education – a diverse range of paid classes featuring speakers with unique expertise, all aimed at providing the essential knowledge and insights to elevate and grow businesses – as well as the free Product Focused Education. These informative sessions and workshops led by top exhibitors offer a deep-dive into a specific product or service.
Plus, all attendees are welcome to take part in over 100 demonstration classes at each show, included free with the Exhibit Hall pass.
Show Highlights
Revitalized for 2024, attendees will have a chance to glean wisdom from some of the most influential figures in the business. The Pavilion will feature stage presentations by Black beauty entrepreneurs such as Faatemah Ampey, Keya Neal and Monae Everett among others. Sponsored by MYAVANA and located on the IBS NY exhibit floor, the pavilion honors industry trailblazers, recognizing their significant contributions and achievements.
Also located on the show floor is the Look and Learn Stage. The Look and Learn Stage is the destination to explore the latest trends and styles. Here, esteemed artists showcase techniques creating an ideal space for attendees to network, sip cocktails and learn from top-tier professionals in a community-focused setting.
The IECSC NY Studio Stage is a demonstration area developed for exhibitors to present the latest and greatest products and technologies in spa and wellness.
The IBS New York 2024 exhibit floor will feature hundreds of high-profile brands, including: Andis, DNA Hairtools and Extensions, Halocouture Extensions, Mia Secret Nails, Olaplex, Parlux, Turbo Power and more.
IECSC New York 2024 exhibiting brands include Circadia, Eminence Organic Skin Care, FarmHouse Fresh, Geneo, HyrdraFacial, MerryLaz, Silhouet-Tone USA, Procell Therapies and Repechage among others.
Exhibit Hall passes include all free classes at IBS, product-focused education at IECSC, and unlimited access to each Exhibit Hall. Master classes, hands-on workshops at IBS and the curated conference sessions at IECSC are available for additional fees. However, all paid conference sessions include three-day Exhibit Hall entry.
Top Educators At IBS New York
Candy Shaw – trained in Paris, Shaw is a foremost authority on balayage education. She teaches a fast, efficient, no-nonsense method of hair painting and runs three companies: her Atlanta salon; a Balayage education Academy and Sunlights Balayage, the makers and purveyors of a leading balayage products and education;
Monaé Everett – is a celebrity hairstylist, author, educator and diversity equity and inclusion consultant with 20 years of experience. Everett’s passion project, Texture Style Awards, a competition for hairstylists, is centered around diversity and inclusion;
J Ladner – an accomplished hair and makeup artist with experience in film, television, theatre, print and digital media, Ladner is the director of education of Fastfoils and co-hosts the No Stylist Left Behind podcast with Nina Tulio;
Gilad Goldstein – as part of the Ulta Design Team, Gilad creates online salon education for stylists globally;
Nina Tulio – an industry-leading salon business consultant, speaker, and educator helping salon owners and stylists around the world to grow their business, while growing themselves;
Ben Brown – an international educator and owner of BBEducation, Brown believes in sharing knowledge and education which has been a key factor in his fantastic hairdressing journey;
Lupe Voss – has helped colorists around the globe to flourish in their career. She also founded and co-owned the highly successful Julian August salon in Redlands, California for 32 years;
Oliver Adams – affectionately known as the “Kolor King,” Adams is the owner of Splash Studios Inc., which consists of salons and salon suite locations in Atlanta, Georgia and Las Vegas, Nevada. As a top artist for Clairol Professional for 20 years, he shares his passion for hair, through his other love, which is teaching’
Collin Martin – created multi-functional cuts while employing 3D sculpting for the past 14 years. His unconventional approach to hair has, in the words of a colleague, “brought the avant-garde to the people;”
Wayne Tuggle – considered the “rockstar” of hair and has been published in numerous magazines such as Vogue, Glamour, and Us Weekly, working with photographer David LaChapelle. Tuggle has created and mastered a cutting system that is simple, methodical, and fast, allowing him to see 20-plus clients daily;
Dawn Braley – podcaster, educator, hairstylist and mental health advocate, Bradley’s honest approach puts beauty professionals at ease and ready to earn six figures stress-free;
Monaé Everett – is a celebrity hairstylist, author, educator and diversity equity and inclusion consultant with 20 years of experience. Everett’s passion project, Texture Style Awards, a competition for hairstylists, is centered around diversity and inclusion;
J Ladner – an accomplished hair and makeup artist with experience in film, television, theatre, print and digital media, Ladner is the director of education of Fastfoils and co-hosts the No Stylist Left Behind podcast with Nina Tulio;
Gilad Goldstein – as part of the Ulta Design Team, Gilad creates online salon education for stylists globally;
Nina Tulio – an industry-leading salon business consultant, speaker, and educator helping salon owners and stylists around the world to grow their business, while growing themselves;
Ben Brown – an international educator and owner of BBEducation, Brown believes in sharing knowledge and education which has been a key factor in his fantastic hairdressing journey;
Lupe Voss – has helped colorists around the globe to flourish in their career. She also founded and co-owned the highly successful Julian August salon in Redlands, California for 32 years;
Oliver Adams – affectionately known as the “Kolor King,” Adams is the owner of Splash Studios Inc., which consists of salons and salon suite locations in Atlanta, Georgia and Las Vegas, Nevada. As a top artist for Clairol Professional for 20 years, he shares his passion for hair, through his other love, which is teaching’
Collin Martin – created multi-functional cuts while employing 3D sculpting for the past 14 years. His unconventional approach to hair has, in the words of a colleague, “brought the avant-garde to the people;”
Wayne Tuggle – considered the “rockstar” of hair and has been published in numerous magazines such as Vogue, Glamour, and Us Weekly, working with photographer David LaChapelle. Tuggle has created and mastered a cutting system that is simple, methodical, and fast, allowing him to see 20-plus clients daily;
Dawn Braley – podcaster, educator, hairstylist and mental health advocate, Bradley’s honest approach puts beauty professionals at ease and ready to earn six figures stress-free;
Top Educators At IECSC New York
Savanna Boda – a licensed medical aesthetician and acne specialist based in Dallas, Texas, Boda is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics;
Nydia Cabrera – with over 15 years of experience, Cabrera is a celebrity and published makeup artist whose work has been featured on television, The Victoria’s Secret Fashion Show, NYFW, The Miss Universe Organization and more;
Douglas Preston – founder of Preston Acne Pros, Preston’s career spans 40-plus years in professional esthetics, spa management and skincare career mentoring. His recently published book, “An Esthetician’s Guide to Growing a Successful Skincare Career,” is a top-seller among ambitious working skincare professionals;
E’Toshia McFarland – McFarland’ passion is to help other estheticians propel in and out of their treatment room, master the art of facial treatments and implement passive streams of income with digital products;
Amy Carter – Carter’s consulting company is dedicated to empowering spa and salon professionals to grow their businesses, their teams and their value. Her leadership and operational strategies help busy professionals free up time to work on their businesses.
Nydia Cabrera – with over 15 years of experience, Cabrera is a celebrity and published makeup artist whose work has been featured on television, The Victoria’s Secret Fashion Show, NYFW, The Miss Universe Organization and more;
Douglas Preston – founder of Preston Acne Pros, Preston’s career spans 40-plus years in professional esthetics, spa management and skincare career mentoring. His recently published book, “An Esthetician’s Guide to Growing a Successful Skincare Career,” is a top-seller among ambitious working skincare professionals;
E’Toshia McFarland – McFarland’ passion is to help other estheticians propel in and out of their treatment room, master the art of facial treatments and implement passive streams of income with digital products;
Amy Carter – Carter’s consulting company is dedicated to empowering spa and salon professionals to grow their businesses, their teams and their value. Her leadership and operational strategies help busy professionals free up time to work on their businesses.
Attendees may register to attend the shows here.