12.03.23
A woman’s hair is often her most treasured asset. Oils such as coconut and argan have long been stylists’ go-to to retain hair’s shine. But as the market gets more and more saturated in new ingredients, other contenders are vying for a shot to be the ones drunken up by thirsty locks.
Right now, the top-growing hair care ingredients on search in the US according to market research firm Spate are chebe and ayurvedic oils.
Chebe Oil
Chebe oil is a type of natural hair oil made from chebe powder, a traditional African ingredient known for its hair moisturizing and strengthening properties. Searches for chebe oil alongside hair care products are experiencing a +65.3% year-over-year (YoY) growth and has an average of 3.8K monthly searches. Consumers are curious about the ingredient and are keyword-searching for chebe hair growth oil, chebe oil benefits, how to use chebe oil for hair growth, and chebe oil reviews.
Spate analysts encourage brands looking to incorporate this ingredient into their product lineup to have all information related to chebe oil on their website, social media and on the packaging. Consumers, they offer, are especially interested in using it for hair growth, as showcased by searches for Chebe oil alongside hair growth treatment receiving 3.8K average monthly searches, +65.3% YoY growth, and searches for hair growth oil, which are up +15.7% YoY.
Ayurvedic Oil
Ayurvedic oil is an ancient ritual that’s been passed down through generations. While it may have once been reserved for the iykyk crowd in the US, it has now caught on to the mainstream. The oil averages 8.2K monthly searches alongside hair care products and a +48.4% YoY growth. Common keyword searches among consumers include ayurvedic oil for hair growth, ayurvedic oil for hair, ayurvedic hair growth oil, and ayurvedic oils for hair.
There’s no single market leader, but for brands in the market, analysts encourage they inquire about parachute ayurvedic hair oil. Interestingly, ayurvedic oil alongside skincare receives 1.5K average monthly searches. This showcases early opportunities in the category, specifically among face oils, signifing an opportunity for brands to consider ways to take this trending ingredient across categories.