12.04.23
Bath and Body Works is jarring up some of its favorite things this winter season into what marketers hope will be consumers' favorite candles.
The brand has introduced four new holiday treat-smelling candles:
Hot Pink Cocoa – Ruby chocolate, whipped vanilla cream and raspberry sprinkles;
Caramel Frappuccino – Cold brew, milk and caramel syrup blended with ice;
Brioche French Toast – Brioche toast, rich maple syrup and a dollop of butter sprinkled with cinnamon; and
White Chocolate Macadamia – Cookie filled with crunchy macadamia nuts and white chocolate chips.
The brand also wishes to envelop spaces with the warmth of their favorite expensive cozy sweater or bed linens:
Linen Sheets – Ocean air, Anjou pear, violet petals and warm vanilla;
Cozy Cashmere – Smooth lavender, warm vanilla and sandalwood; and
Cuddle Weather – Gingerbread tea, cinnamon short bread and a cozy blanket.
Additional scents include:
Palo Santo – Palo Santo wood, warm amber and soft musk;
Vanilla Birch – White birch, Madagascar vanilla and warm sandalwood;
Lavender Vanilla – Lavender blossom, vanilla, white woods and sugared musk; and
Afternoon Rainfall – Soft raindrops, fresh aloe blossoms and a hint of musk.
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