12.10.23
Angie Everhart, CEO of DIYA Beauty & Wellness LLC., and Renee Niles, its company president, have acquired WG Group's brand portfolio including Oralgen, NuPearl, BareOrganics, Probiogen, and the procurement of the exclusive North American licensing rights for Foligain.
Niles, with extensive product development and management expertise as the former executive vice president of WR Group, and Everhart, first introduced to WRG products as a spokesperson for Oralgen NuPearl, partnered to form DIYA Beauty & Wellness LLC. as a conglomerate, acquiring the successful health and wellness brands, while retaining WRG's highly experienced and talented executive, operations, and sales force teams.
With a commitment to giving back, a portion of the profits from its organic product lines will be donated to nonprofit organizations in the regions from which their raw materials are sourced, emphasizing sustainable practices and environmental care.
"I am immensely excited to be leading such an outstanding team and organization. As a female-owned company, we will be sharply committed to embarking upon innovative initiatives which will contribute to the resources integral to our exceptional product lines. I look forward to an outstanding 2024 with DIYA,” said Angie Everhart, CEO, DIYA Beauty & Wellness LLC.
The DIYA Beauty & Wellness LLC. portfolio of award-winning brands includes: BareOrganics Superfoods and Organic Coffee, Oralgen NuPearl Teeth Whitening Systems featuring NuBright Led Activation Technology, ProBiogen Spore Based natural Probiotics for men and women, and Foligain Hair and Grooming products for men and women. Products are available at Whole Foods, Walmart, Sprouts, HEB, Kroger, Wegmans, Meijer, KEHE, UNFI, Palko and more.