12.20.23
Award-winning skincare brand Olehenriksen will expand distribution into select Ulta Beauty stores nationwide and on ulta.com, on Jan. 1, 2024.
Globally renowned for pioneering clinically-backed, Scandinavian-inspired skincare, the announcement marks a new milestone as the brand enters its 41st year in business.
“It is an honor to partner with Ulta Beauty for Olehenriksen’s next retail chapter, especially as we both share a joyful approach to beauty,” said Brand Founder Ole Henriksen. “Our mission is to deliver joy and results in every bottle, and we love that Ulta Beauty is equally as passionate about helping people spark, embrace and find joy through beauty. I’m very proud to see my brand launch with Ulta Beauty, ensuring the intentional and efficacious formulas we produce can be celebrated and enjoyed by even more people across the country.”
Generating virality across social platforms and frequently attributed as a celebrity favorite skincare brand, the brand’s launch into Ulta Beauty will further expand its reach, delivering a new consumer base the opportunity to achieve the #OleGlow that the brand’s products are clinically proven to deliver, officials say.
In time for the new year, Ulta Beauty guests nationwide will be able to shop Olehenriksen in 700 select stores and on ulta.com. The assortment will include a variety of the brand’s best-sellers, spanning across their iconic Truth Collection, which features the multi award-winning Banana Bright+ Eye Crème and Pout Preserve Peptide Lip Treatment, Strength Collection, inclusive of their hero Strength Trainer Peptide Boost Moisturizer, Transform Collection and more. Plus, new product launches and exclusives will roll out through 2024.