12.22.23
Unilever signed an agreement to acquire K18, a salon hair care brand. A purchase price was not disclosed. The deal is expected to close Q1 2024. The acquisition marks another step in the optimization of Unilever’s portfolio towards higher growth areas, according to the company. K18 is distributed through professional salons, retail and ecommerce, primarily in North America, UK and Australia.
“We are thrilled to continue to grow our Unilever Prestige portfolio in high growth premium spaces with the addition of K18," said Unilever Prestige CEO Vasiliki Petrou. "This acquisition complements our fast-growing portfolio of premium, culturally-relevant consumer brands. What Suveen, Britta and the team have created is a testament to the importance of brands built on unparalleled science, product efficacy and community love.”
K18 was founded in 2020 by Suveen Sahib and Britta Cox, who call their creation "a pioneer of using social media to educate and engage consumers about the science of hair."
K18’s range of six products help to identify and address the causes of hair damage, making them a favourite with both professionals and consumers. Its first novel molecule—K18Peptide—mimics the human keratin structure to reverse chemical damage on all hair types in minutes, helping to replace complex hair treatment routines with immediate results.
K18’s range of six products help to identify and address the causes of hair damage, making them a favourite with both professionals and consumers. Its first novel molecule – K18PeptideTM – mimics the human keratin structure to reverse chemical damage on all hair types in minutes, helping to replace complex hair treatment routines with immediate results.
“Nature is the best designer, and we’ve found that by understanding the biology of hair you can achieve true hair health and hair expression with less product, less time, and less frustration," said Sahib. "We are elated to join forces with Unilever, who sees the value in our unique biology-first and biotech approach that is more sustainable and efficacious. Our team is proud to join its Prestige beauty business of future forward brands that deliver true impact.”
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“We are thrilled to continue to grow our Unilever Prestige portfolio in high growth premium spaces with the addition of K18," said Unilever Prestige CEO Vasiliki Petrou. "This acquisition complements our fast-growing portfolio of premium, culturally-relevant consumer brands. What Suveen, Britta and the team have created is a testament to the importance of brands built on unparalleled science, product efficacy and community love.”
K18 was founded in 2020 by Suveen Sahib and Britta Cox, who call their creation "a pioneer of using social media to educate and engage consumers about the science of hair."
K18’s range of six products help to identify and address the causes of hair damage, making them a favourite with both professionals and consumers. Its first novel molecule—K18Peptide—mimics the human keratin structure to reverse chemical damage on all hair types in minutes, helping to replace complex hair treatment routines with immediate results.
K18’s range of six products help to identify and address the causes of hair damage, making them a favourite with both professionals and consumers. Its first novel molecule – K18PeptideTM – mimics the human keratin structure to reverse chemical damage on all hair types in minutes, helping to replace complex hair treatment routines with immediate results.
“Nature is the best designer, and we’ve found that by understanding the biology of hair you can achieve true hair health and hair expression with less product, less time, and less frustration," said Sahib. "We are elated to join forces with Unilever, who sees the value in our unique biology-first and biotech approach that is more sustainable and efficacious. Our team is proud to join its Prestige beauty business of future forward brands that deliver true impact.”
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