12.26.23
Dove is launching a new collection of serum body washes, offering active skincare ingredients, typically used for faces, in OTC formulas that work to solve skin concerns and visibly boost skin across key benefit spaces.
Serum Body Wash Collection
The Dove Serum Body Wash Collection is available in nine unique variants for targeted skincare solutions including Hydration Boost containing 6% hydrating serum with hyaluronic acid to actively drenches dry skin; Acne Clear containing 1% clearing salicylic acid acne treatment to clear and help prevent acne (also available in a bar); Glow Recharge containing 3% brightening serum with vitamin C to energize and illuminate skin (also available in a body scrub); Ultra-Sensitive containing 10 essential ingredients to cleanse delicate skin; Soothing Relief containing 5% nourishing serum with colloidal oatmeal to moisturize eczema-prone skin (also available in a bar); Vitality Renewal containing 4% restoring serum with collagen to reveal firm, supple skin; Exfoliate Away containing 4% refining serum with AHA to micro-polish for silkier skin; Melanin Even Tone containing 5% ceramide boosting serum with BHA to restore natural tone, designed for melanin-rich skin (also available in bar); and Melanin Radiance containing 5% ceramide boosting serum with nourishing oils to deeply nourish for restored radiance, designed for melanin-rich skin (also available in bar).
The Dove Serum Body Wash Collection will be available on Amazon starting January 2024; and at Walmart and additional mass retailers in February retailing for $9.99 each.