01.03.24
Earth & Halo, a pioneer in authentic beauty, has introduced an initiative, the "Pledge to Our Community," committing to redefine beauty standards and champion graceful aging in the skincare industry.
In its commitment to redefine beauty standards, the brand pledges to never use “anti-aging,” “flawless,” or “perfect” skin in its marketing. Instead, it chooses to “embrace the journey,” championing “graceful-aging,” honoring the richness of experience and wisdom. While products combat wrinkles, the brand strives to redefine aging. It operates on a foundation of skincare that promotes self-love, emphasizing the genuine beauty of aging gracefully, officials say.
Its award-winning products embody clean beauty, merging botanical extracts with clinical innovation, the brand says.
Awards
Elle Magazine awarded its First Class Beauty 2023 "Best Serum Of The Year" to the brand’s Blue Crystalline Face Serum;
Beauty Innovation’s Best Eye Product Of The Year went to the brand’s Apple Of My Eye Eye & Lip Contour;
Beauty Innovation’s Best Organic Product went to Earth & Halo for its commitment to organic, clean and innovative formulations;
It also received the Best Vegan Skincare Brand Of 2023.
‘Pledge to Community’
Earth & Halo pledges to uphold the belief in celebrating the diversity and uniqueness of beauty. By not retouching customers' photos, the brand has pledged to maintain transparency and authenticity in beauty representation;
Products will be formulated cruelty-free, clean and with organic extracts, ensuring ethical considerations;
A marriage of ancient wisdom and modern science promises a skincare experience rooted in tradition and backed by scientific rigor;
Earth & Halo values transparency, committing to open communication about products, processes, and sourcing;
Striving for excellence, Earth & Halo pledges to use the purest and most effective ingredients;
Efforts in ongoing research ensure products cater to various skin types while maintaining efficacy; and
Dedicated to eco-friendly packaging solutions, Earth & Halo works to minimize its environmental footprint.