01.03.24
Society Brands has acquired Akron, OH-based Primal Life Organics, a maker of clean oral care and skin care products.
Founder and CEO Trina Felber will serve as brand president. The company's 20 employees will be retained, according to press reports.
"As the visionary founder of Primal Life Organics, I am excited to pave an incredible future with Society Brands," Felber said in a statement. "This strategic partnership marks a significant milestone and will undoubtedly propel my mission to new heights and our commitment to provide natural, organic, and sustainable products to enhance the well-being of individuals globally. My commitment to formulating innovative products using only the highest quality, natural ingredients, and dedication to promoting a holistic approach to wellness has resonated with consumers and we want our customers to know that Society Brands is committed to maintaining standards of high-quality ingredients. Society Brands shares our values and commitment to promoting a healthier, more sustainable lifestyle. I am confident that under their leadership, Primal Life Organics will continue to thrive and reach new audiences globally."
Society Brands, Canton, OH, says the partnership aligns its acquisition strategy of “exceptional brands, visionary leaders, and a dedicated and loyal consumer base.”
Society Brand intends to expand Primal Life Organic's direct-to-consumer efforts, where a vast majority of the brand's sales currently reside. Further, it will work together expand its presence at retail.
"Primal Life Organics is a great example of the kind of brands we want to partner with now, and in the future," said Michael Sirpilla, co-founder and CEO at Society Brands. "They have built an incredible direct-to-consumer business and loyal customer following. Having Trina remain on board as brand president to help drive growth speaks to Society's mission to build a community and ecosystem of like-minded entrepreneurs that have the skill and energy to grow with their brand. We are excited about the future of Primal Life Organics."
Founder and CEO Trina Felber will serve as brand president. The company's 20 employees will be retained, according to press reports.
"As the visionary founder of Primal Life Organics, I am excited to pave an incredible future with Society Brands," Felber said in a statement. "This strategic partnership marks a significant milestone and will undoubtedly propel my mission to new heights and our commitment to provide natural, organic, and sustainable products to enhance the well-being of individuals globally. My commitment to formulating innovative products using only the highest quality, natural ingredients, and dedication to promoting a holistic approach to wellness has resonated with consumers and we want our customers to know that Society Brands is committed to maintaining standards of high-quality ingredients. Society Brands shares our values and commitment to promoting a healthier, more sustainable lifestyle. I am confident that under their leadership, Primal Life Organics will continue to thrive and reach new audiences globally."
Society Brands, Canton, OH, says the partnership aligns its acquisition strategy of “exceptional brands, visionary leaders, and a dedicated and loyal consumer base.”
Society Brand intends to expand Primal Life Organic's direct-to-consumer efforts, where a vast majority of the brand's sales currently reside. Further, it will work together expand its presence at retail.
"Primal Life Organics is a great example of the kind of brands we want to partner with now, and in the future," said Michael Sirpilla, co-founder and CEO at Society Brands. "They have built an incredible direct-to-consumer business and loyal customer following. Having Trina remain on board as brand president to help drive growth speaks to Society's mission to build a community and ecosystem of like-minded entrepreneurs that have the skill and energy to grow with their brand. We are excited about the future of Primal Life Organics."