01.15.24
Prada revealed the US launch of Prada Beauty. Since 1913, Prada has been creating dialogue and challenging conventions in the fashion world, said the company.
Across both categories, skin-conscious and potent formulas are encased in minimal yet sophisticated packaging that is unmistakably Prada, said the brand. Developed with refills as a key pillar from the start, the product design presents one Prada Beauty experience that brings together "codes of luxury, functionality and responsibility in its intention and execution," said the brand.
Drawing from the Prada fashion archive that holds 27,000 textiles and patterns, the eyeshadow palettes showcase an unexpected curation of pigments in dynamic finishes, said the company.
Across both categories, skin-conscious and potent formulas are encased in minimal yet sophisticated packaging that is unmistakably Prada, said the brand. Developed with refills as a key pillar from the start, the product design presents one Prada Beauty experience that brings together "codes of luxury, functionality and responsibility in its intention and execution," said the brand.
New Hires
Prada has appointed two official brand talents: Global Creative Makeup Artist Lynsey Alexander and Global Creative Makeup Artist Ines Alpha for the collection.Prada Skincare
The Skincare line ranges from cleanser to foundation. Products feature Prada's “Adapto.gn Smart Technology” which is a multi-potent complex that helps skin adapt to its environment in real-time.Prada Color
The Color range covering eyes and lips offers “maximal expression with minimal effort from versatile fashion-curated colors and smart textures.” The lipsticks provide two perspectives on matte, inspired by the ubiquitous mattified lips seen on Prada runways since the brand’s first Ready-to-Wear show in 1988.Drawing from the Prada fashion archive that holds 27,000 textiles and patterns, the eyeshadow palettes showcase an unexpected curation of pigments in dynamic finishes, said the company.