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Balmain Hair is celebrating its 50th birthday with a milestone campaign featuring Jon Kortajarena and Esther Cañadas.
Kortajarena previously starred in a Balmain Hair campaign and his mother – a brand advocate – features Balmain Hair products in her salon in Bilbao, Spain. With close friend Cañadas, the duo pay tribute to enduring love and friendship, which the brand says encapsulates the spirit of its 50th year in business.
The campaign was created with Ilham Mestour acting as artistic director on hair and the Belgian-born photographer Quentin De Briey, and serves a visual testament to the brand’s legacy, officials said.