01.17.24
Just in time for football’s biggest day, Burt's Bees and Hidden Valley Ranch have teamed up to bring the craveable flavors of a basket of wings to lip balm ahead of Super Bowl LVIII.
A limited-edition four-pack of Burt's Bees lip balm boasts the classic flavors of Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery and Fresh Carrot—available while limited supplies last.
Both brands are owned by The Clorox Company, which made HAPPI's 2023 Top 50 list.
Both brands are owned by The Clorox Company, which made HAPPI's 2023 Top 50 list.
"We are officially in wing eating season, which feels right at home for Hidden Valley Ranch," said CC Ciafone, marketing director at Hidden Valley Ranch. "As we inch closer to the biggest wing consumption day of the year, we are looking forward to teaming up with Burt's Bees for this never-been-done-before collab - and our first foray into the beauty category!"
The collab brings together two fan-obsessed brands at a moment when lips are dry, and wings are the traditional game-day fare, per marketers. And while ranch may not be a typical flavor for lip balm, the Burt's Bees x Hidden Valley collab gives consumers a surprisingly fun spin on some of its everyday products.
April Fools Roots
The idea may seem apropos for the Super Bowl, but it dates back to an April Fools post last year featuring Hidden Valley Ranch lip balm which met enthusiasm from brand fans, according to General Manager Mariah Eckhardt.
The limited release of Burt's Bees x Hidden Valley Ranch Dippers lip balm four-pack will be available to purchase on the Burt's Bees website for $11.99 while supplies last.
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