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According to research by hair care brand Pantene, as many as 80% of women struggle with hair damage and perceive effective hair repair as expensive. To that end, the P&G-owned hair brand has rolled out a new collection of "Miracle" products that deliver luxury hair repair without the high price tag. Infused with skincare-inspired ingredients, these new hair repair products offer what marketers call an “extraordinary solution” for damaged hair, resulting in strong and healthy strands.
Pantene Miracle Rescue with Melting Pro-V Pearls features a reparative deep conditioner and an intensive bond repair mask. Powered by Pantene's exclusive Melting Pro-V Pearls technology, these conditioning treatments work as bond builders to transform damaged hair, restoring strength and shine. With just one wash, the Deep Repair Conditioner visibly repairs up to six months of damage, leaving hair noticeably stronger and healthier, according to the brand.
Unexpected Discovery
The technology behind the melting Pro-V pearls stems from an unexpected discovery while Pantene’s scientists worked to create conditioner concentrates. Studies have shown that as consumers use the deep conditioner or the mask, the concentrated pearls melt, releasing millions of replenishing nutrients that can penetrate deep into the hair strands and build new bonds within damaged hair. The result is hair that feels strong, looks healthy and exudes an enviable bounce, per the brand.
Pantene’s Infinite Lengths with Biotin + Collagen reduces breakage by up to 90%. Curl Define & Shine with Coconut + Shea targets the curly-hair consumer seeking to enhance and define their natural curls. For an overall boost in shine, vibrancy and manageability, Miracle Bond Repair with Keratin + Vitamin E is the go-to solution, visibly repairing eight signs of damage ranging from frizz to split ends, according to the brand.
Free of sulfated cleansers, dye, and parabens, the formulas are safe for color-treated hair, providing a comprehensive solution for all hair types.