01.18.24
Gregg Renfrew, founder of Beautycounter, will return as CEO on Feb. 1, parent company Counter Brands announced.
Previously, Renfrew led Beautycounter as CEO for over a decade driving year-over-year growth since she launched the company in 2013. During this time, Beautycounter led the industry with a vision for a world where all beauty is clean beauty, the brand said. Under her leadership, Beautycounter created the first-of-its kind Never List, a list of more than 2,800 questionable or harmful ingredients not used in the company's product formulations, pushing other brands to begin taking steps to increase their own safety and transparency.
In May, the company appointed Board Director Mindy Mackenzie as interim CEO.
In May, the company appointed Board Director Mindy Mackenzie as interim CEO.
Innovative Business Model
Despite the awards for both the products and the business alike, Beautycounter says its most significant impact to date is the use of the company's innovative business model to drive systemic change through legislative reform. Beautycounter, and its community of advocates, worked "tirelessly" to influence the passage of 16 pieces of health and environmentally-protective cosmetics regulation, including the milestone passage of the Modernization of Cosmetics Regulation Act (MoCRA), the first major update to industry regulation since 1938 which goes into effect this year. Renfrew is known for leading a community of brand advocates who simultaneously drive sales and make a significant impact on educating their communities about safer beauty.
"Without question, Beautycounter's greatest opportunities are ahead of us,” said Renfrew. “Consumers are demanding, now more than ever, the things that we have brought to the industry from the very beginning: transparency, health and safety for people and the environment, innovative products, an engaged community and a business that is much more than its bottom line. Who we are, and the work we do, truly matters to so many people. I'm energized to build on our history of disrupting to create a movement for change and a higher industry standard.”