01.30.24
Garnier Nutrisse Brand Ambassador Drew Barrymore will star as the face and hair of her favorite DIY hair color box, Nutrisse 70 (dark natural blonde) hitting stores nationwide.
The new and improved Nourishing Color Crème kit, designed for better color, features five fruit oils: avocado, olive, shea, argan and coconut oil. Customers can use the brand's shade selector tool to find their perfect Nutrisse shade.
"Having low-maintenance hair color is crucial for me, as I color my hair every few weeks,” said Barrymore. “Garnier Nutrisse is easy to use, and it nourishes my hair while providing amazing coverage in under 30 minutes.
She continued, "As part of my role with Garnier, it was important to me that the hair color shade I represent in advertising was truly my color – and now my face is on the box! How cool. I'm happy to be a part of a brand family that understands people want the same fabulous results they see on their screens, at home. And they make it easier for them, and me, to achieve that."
‘Nourished Hair. Famous Color’
With Barrymore as the face of Nutrisse in her very own shade box, the iconic tagline has been transformed to “Nourished Hair. Famous Color.” Barrymore will star in a campaign that includes entertaining videos for digital and social media, inspiring others and creators to share how their Nutrisse experience makes them feel famous, too, says the brand.
The revamped packaging featuring Drew Barrymore is rolling out nationally at Walmart, Target, Walgreens, CVS and other food and mass drugstores nationwide.