02.05.24
Whiskey brand Fireball is shooting its shot into the beauty category with a new lipstick inspired by the National Football League’s hottest couple, Taylor Swift and Travis Kelce.
The brand’s first custom lipstick, Cinnamon Delight, is dropping ahead of Super Bowl LVIII. Kelce's Kansas City Chiefs will play against the San Francisco 49ers this Sunday at Allegiant Stadium in Las Vegas.
Cinnamon Delight features Fireball's signature red color along with its cinnamon flavor and aroma. Its name pays homage to the Kansas City tight end’s choice of celebratory beverage after the team won Super Bowl LVII against the Philadelphia Eagles, 38-35, last year.
Cinnamon Delight features Fireball's signature red color along with its cinnamon flavor and aroma. Its name pays homage to the Kansas City tight end’s choice of celebratory beverage after the team won Super Bowl LVII against the Philadelphia Eagles, 38-35, last year.
"Whether you're in the stands or at home on February 11, with Fireball's Cinnamon Delight Lipstick sparks will fly no matter how your team is performing,” said Danny Suich, global brand director for Fireball. “Because we believe every game day moment should taste like a championship parade."
Fireball Cinnamon Delight retails at FireballWhisky.com for $13.87—a riff on Swift's Grammy tally and Kelce's jersey.