02.14.24
Loved 01, the vegan personal care brand created by Grammy-winning singer-songwriter and entrepreneur John Legend—formulated for melanin-rich skin and beyond—is celebrating its first anniversary with the launch into the Amazon Beauty store.
Loved01's functional line of dermatologist-approved formulas are crafted to moisturize and balance pH.
Committed to equality in skin care, Legend created Loved01 to meet the needs of melanin-rich skin, while addressing issues universal to all skin types. Loved01 offers clean, vegan and cruelty-free formulas with a focus on hydration and protection, featuring a proprietary blend of sea buckthorn oil to even out skin tone and improve the appearance of fine lines and wrinkles, and rosehip oil to hydrate and moisturize resulting in softer skin and improved skin barrier function.
"We created Loved01 to offer our customers affordable, accessible, and effective products formulated especially for melanin-rich skin," said Legend. "At Loved01, we believe everyone deserves love and care, and we strive to help people celebrate and nourish their skin. We're excited to reach an even wider audience by collaborating with Amazon Beauty."
Loved01 offers gender-neutral products that include Face + Body Moisturizer, Toning Mist, Exfoliating Cleanser, Face + Body Oil, Shave Cream and the recently launched Face + Body Cleansing Bar, Cleansing Wipes and Hand Wash.