02.17.24
Skin health brand Beekman 1802 will launch its 2024 kindness initiatives on Feb. 17 on Random Acts of Kindness Day.
The brand says it believes in the science of kindness and its ability to protect the skin barrier and foster healthier skin, relationships and communities.
"With kindness as a key pillar to our brand ethos, Beekman continues to be given the opportunities to bring kindness directly to our neighbors,” said Beekman 1802 CEO Jill Scalamandre. “It is a true differentiating point to our brand and we make it a point to consistently celebrate its impact with our skin and to our community."
Rewards for Kindness
In 2024, Beekman 1802 will be elevating kindness to a new level via coaching, a new ambassador program and a merchandise give-back component.
The brand will offer free, one-on-one kindness coaching sessions. This first-of-its-kind program will allow neighbors to meet with one of the brand’s certified life and wellness coaches and gain essential skills for cultivating a kinder life.
For its first brand ambassador program, the Kindness Krew, members will be tasked with posting about self-kindness, sharing what kind deeds they have done to give back to the community, and encourage other creators to be more kind. In return, Beekman 1802 will reward them with 50 free Bloom Cream samples, kindness bracelets from Little Words Project, and giveaways to those in need.
Donation to Kindness.Org and Kindness Shop
In 2024, Beekman will donate 1% of all sales on kindness merchandise to kindness.org to support its commitment to furthering the science of kindness. Neighbors can spread kindness while they shop the brand’s holiday bestselling Goat Poop Chocolates, collectible Goatie Enamel Pins and more. Beekman 1802 has been working with the organization for three years, leading and funding 100% of the first kindness-in-the-workplace study with other large brands such as Ulta beauty and Nestle(R) Toll House.
The following items are available from Beekman’s Kindness Shop:
Goat Ears Headband Gingham Collection ($15);
Kindness Trucker Hat ($20);
Kindness T-Shirt ($28);
Baby Goat Tote 2023 Limited Edition ($42); and
LED Kindness Lamp ($150);
Meet AI Beni
In addition to the three new initiatives for the community, Beekman 1802 is spreading kindness within the workplace with employees with its partnership with KindWorks AI, Beni, to deliver science-backed kindness to its workplace.
KindWorks AI is a platform encouraging and enabling the intentional practice of kindness through behavioral nudges and technology.
Meet Beni in the clip below: