02.20.24
Brooklyn, NY-based, B Corp-certified haircare brand Amika is telling frizz to “smooth over” with its new solution to tame unruly tresses.
The rinse-out, namesake treatment is clinically proven to reduce frizz in 60 seconds and instantly reduces frizz by 73% with time-released humidity protection that lasts for up to 72 hours.
Suitable for all hair types, hair is 2.2 times smoother after one use, per the brand. Key ingredients include sea buckthorn berry; superfruit loaded with vitamins A and C; and fatty acid omega 7. Glycolic acid adds softness, protection and manageability while water lily extract helps tame frizz and improves manageability. Provitamin b5 promotes hair’s resilience while smoothing and conditioning. Aloe leaf juice adds luster while allowing hair to retain its natural moisture, and salsphere helps extend style by combating humidity and smoothing.
“Smooth Over” retails for $32 and is slated for launch in March 2024 at loveamika.com, Sephora and professional salons nationwide.