02.20.24
Mane, a sustainable hair care brand founded by celebrity hairstylist Jen Atkin, has marked it first brick and mortar entry with a parternship with Sephora.
The brand's collection of innovative hair tools is currently available in 670 Sephora stores, including all US doors, and across Canada and on Sephora.com.
"I'm so proud that Mane will be available at Sephora to bring our products to anyone and everyone looking for effective and accessible hair tools," said Atkin. "Sephora's commitment to offering thoughtful brands to consumers is why we are so thrilled by this partnership, as both Mane and Sephora continue to follow an intentional approach with our product offerings and retail strategy."
‘Notable Investment’
Following a successful direct-to-consumer launch in February 2023, Mane's omni-channel strategy and community-first approach will meet consumers where they shop and provide a hands-on customer experience, officials say. In conjunction with the one-year anniversary of Mane's launch, the Sephora partnership marks what the brand is calling a “notable investment” in the brand as the retailer looks to expand the hair category in stores and online. Mane will reportedly be the only hot tools brand available in all US free-standing Sephora locations at the time of launch, and its retail debut will see the launch of new product offerings.
Mane's retail collection will feature an interchangeable power base, The Power Bottom, and three corresponding attachments: the 1.25-inch Waver Styling Attachment, the 1-inch Curling Iron Styling Attachment and the 1.25-inch Curling Wand Styling Attachment. Each product will retail at $50, making Mane one of the most affordable hair tool brands at Sephora. In addition to the new launches, "fan-favorite" offerings will also be available at retail including the Ready or Knot Detangling Brush, This Totally Blows! Ionic Compact Hair Dryer and The Three-Way Multi-Use Flat Iron, among others.
Recycling Program
Within Sephora, Mane is expanding the digital footprint of its hot tool recycling program launched in April 2023. Consumers will be able to scan the QR code printed on all in-store displays to donate used hot tools (regardless of brand or condition) to be refurbished or processed properly and diverted from landfills.
With brand pillars of People/Planet/Paws, Mane partners with nonprofits and activists to amplify diverse voices, sustainable materials and processes and a continued dedication to animal welfare.
Mane products are priced between $12-$125 and available on HeyMane.com, Sephora.com and at 690 Sephora stores across the US, Canada and Quebec.