02.20.24
Worldclass Brands, a global leader in the travel retail/duty-free market, has partnered with Suzanne Somers Companies, founded by the late Suzanne Somers and her husband, Alan Hamel.
The alliance will create retail channels for Suzanne Somers' best-selling health and wellness, plus beauty products, at travel/retail locations around the world. Worldclass Brands provides international distribution to over 50 major airlines, the cruise industry, and more than 400 individual duty-free locations.
Iconic Legacy
After her passing in 2024, Somers left behind an iconic legacy as an entertainer and entrepreneur. A savvy businesswoman, Somers was one of the first celebrity brands to understand and apply the power of infomercials and shopping on television. It started with record-breaking sales of the ThighMaster, followed by her weight loss program, beauty items, apparel, jewelry and personal fitness products on shopping channels.
Over three decades, Somers became one of the biggest success stories in TV shopping history. In the last decade, Somers Companies modernized to direct-to-consumer sales through her social media channels, which funneled to her successful site, SuzanneSomers.com, with over 1,000 products and a loyal customer base.
"There is more interest today than ever in Suzanne's products. Her legacy is that millions of women learned about the importance of clean beauty by reading her books and watching her shows,” said Alan Hamel, Chairman and CEO of Somers Companies. “In addition to our product lines, Suzanne wrote 27 books, mainly on health and wellness, that have been translated into many languages across the globe. Her readers and social media followers are global and there is demand for our products in many countries where people seek organic, toxic-free beauty alternatives, nutrition items and supplements to maintain good health. Worldclass Brands has direct access to these customers, and we are thrilled to expand our line worldwide with them.”