02.22.24
Ouai has inked an exclusive amenities partnership, Barry's, a fast-growing fitness company.
The two-year partnership will bring a collection of Ouai product offerings to Barry's studios across the US.
The alliance marks Ouai’s foray into the fitness category. The collaboration aims to empower individuals to embrace life on their own terms, from healthy hair and skin to feeling fit and confident, according to the brand.
Members of the Barry's community will be able to have an “immersive, sensorial experience” with a compilation of OUAI's best-selling products. This includes new 32 fl oz sizes of the Detox Shampoo, Body Cleanser, and Medium Conditioner, alongside the brand's beloved Hand Wash & Hand Lotion at every wash station. Additionally, clients will have access to the brand’s new Detox Face Cleanser, an exclusive-to- Barry's product.
"We love looking for new Ouai’s for people to experience the brand, and getting into locker rooms felt perfect because it's a time where people really luxuriate in feeling clean,” said - Hannah Beals, chief brand officer at Ouai. “Barry's is the ultimate fitness destination, and the perfect partner for us with an equally hyper-engaged community and premium brand experience."
Joey Gonzalez, global CEO of Barry's, says he has been a user of Ouai’s products. Ouai Founder Jen Aktkin is a client.
"Given our commitment to sustainability as well as our desire to provide clients with the cleanest and most premium products, we're confident that this partnership with OUAI will deliver on these brand promises,” he said. “I can't wait for Barry's clients to experience these high quality products and enjoy the best shower straight after the best workout in the world.”
The Body Cleanser, Hand Wash, and Hand Lotion are in Dean Street, a scent featuring a blend of citrus fruits, magnolia, and amber. The Detox Shampoo comes in the cult-favorite Melrose Place, which features rose, bergamot and lychee. Ouai’s Medium Conditioner is available in Mercer Street, a scent with aromas of Italian lemon, Turkish rose, jasmine, lily, and white musk. Each scent works to enhance any Barry's workout and elevate endorphins and mood to help tackle the day outside the Red Room.
Each of these product offerings will also be featured within Barry's upcoming studio openings across the country this year, which include Scottsdale, Santa Monica, Studio City, Newport Beach. In addition, a new LA flagship studio will open in West Hollywood.
Over the course of this partnership, Ouai will continue to evolve its relationship with Barry's through various activations around the country.
The two-year partnership will bring a collection of Ouai product offerings to Barry's studios across the US.
The alliance marks Ouai’s foray into the fitness category. The collaboration aims to empower individuals to embrace life on their own terms, from healthy hair and skin to feeling fit and confident, according to the brand.
Members of the Barry's community will be able to have an “immersive, sensorial experience” with a compilation of OUAI's best-selling products. This includes new 32 fl oz sizes of the Detox Shampoo, Body Cleanser, and Medium Conditioner, alongside the brand's beloved Hand Wash & Hand Lotion at every wash station. Additionally, clients will have access to the brand’s new Detox Face Cleanser, an exclusive-to- Barry's product.
"We love looking for new Ouai’s for people to experience the brand, and getting into locker rooms felt perfect because it's a time where people really luxuriate in feeling clean,” said - Hannah Beals, chief brand officer at Ouai. “Barry's is the ultimate fitness destination, and the perfect partner for us with an equally hyper-engaged community and premium brand experience."
Joey Gonzalez, global CEO of Barry's, says he has been a user of Ouai’s products. Ouai Founder Jen Aktkin is a client.
"Given our commitment to sustainability as well as our desire to provide clients with the cleanest and most premium products, we're confident that this partnership with OUAI will deliver on these brand promises,” he said. “I can't wait for Barry's clients to experience these high quality products and enjoy the best shower straight after the best workout in the world.”
Functional Scent Choices
Ouai, which is part of Procter & Gamble, has chosen a myriad of fragrances for Barry's to give its community a clean and calming experience, both in and out of the shower. Each scent works to enhance any Barry's workout and elevate endorphins and mood, according to the brand.The Body Cleanser, Hand Wash, and Hand Lotion are in Dean Street, a scent featuring a blend of citrus fruits, magnolia, and amber. The Detox Shampoo comes in the cult-favorite Melrose Place, which features rose, bergamot and lychee. Ouai’s Medium Conditioner is available in Mercer Street, a scent with aromas of Italian lemon, Turkish rose, jasmine, lily, and white musk. Each scent works to enhance any Barry's workout and elevate endorphins and mood to help tackle the day outside the Red Room.
Each of these product offerings will also be featured within Barry's upcoming studio openings across the country this year, which include Scottsdale, Santa Monica, Studio City, Newport Beach. In addition, a new LA flagship studio will open in West Hollywood.
Over the course of this partnership, Ouai will continue to evolve its relationship with Barry's through various activations around the country.