02.22.24
Happi Top 50 Company Waldencast plc, a global multi-brand beauty and wellness platform, has formed a new creative council.
The interdisciplinary team of “industry disruptors” will unite to help Waldencast stay ahead of the curve by ideating on long-term macro and micro-trends in the beauty and wellness industry, and to ensure the company evolves to meet customer needs now and in the future.
The goal of the creative council is to provide a pulse on trends and become the “dreamers and makers” of the future of beauty, wellness and culture.
“Waldencast is on a journey to build a global, best in class beauty and wellness platform over time that creates, acquires and scales the next generation of high growth purpose driven brands,” said Waldencast Co-Founder and CEO Michel Brousset. “Creativity is at the heart of our DNA, and we’re thrilled to bring together this best-in-class collective of pioneers and free thinkers to help operationalize our endeavors, while staying true to our purpose and upholding our brand-driven approach as we continue our next phase of growth.”
About Mazdack Rassi and the Creative Council
The Creative Council will be led by Mazdack Rassi, Co-Founder and chief brand officer at Milk Makeup and newly-appointed Global Brand Director at Waldencast. In addition to these roles, Rassi also founded Milk Studios, which connects fashion, music, photography, media and film. Through this, he has become a creative partner to many designers and brands including David Beckham, Calvin Klein, Telfar and the late Virgil Abhloh.
“I believe Waldencast will be a very special house of brands in the beauty industry for years to come, and I am excited to take on this new role as global brand director,” said Rassi. “Leading the creative council is a privilege, and I cannot wait to help implement the trends and ideas that this talented dream team suggests to help shape the future of Waldencast in ways that benefit key stakeholders – including the brand founders, the teams, and the investors.”
Each member of the creative council has founded or built businesses that positively impact their respective industries across beauty, retail, design, branding and more. In addition to Rassi, the members include:
Geoff Cook, partner at Base Design;
Jyothi Rao, board director, strategic advisor & mentor;
Piers North, creative director;
Brooke Wall, founder and chairperson of The Wall Group; and
Roger Schmid, fragrance expert executive.