03.04.24
In honor of International Women’s Day, March 8, L'Oréal Paris – in partnership with international non-governmental organization Right To Be – kicks off its new “Stand Up Against Street Harassment” global campaign: It’s Never Your Fault.
The campaign is designed to fight against street harassment and support every woman on their journey to fulfill themselves according to their own rules and aspirations.
Per an Ipsos study, worldwide, 85% of people declare there is a lack of training on how to intervene when witnessing harassment. Fifty-two percent of respondents believe women are sometimes to be blamed for situations of sexual harassment in public spaces due to their attitudes, behavior or appearance (55% men, 50% women). Forty-seven percent of women have personally experienced sexually suggestive or intrusive comments or jokes about their appearance, clothing, anatomy or looks in a public space.
To avoid these types of situations, 60% of women adapt their clothing or appearance in public spaces.
The brand launched Stand Up Against Street Harassment in 2020 in partnership with Right To Be. The program is focused on raising awareness about this global issue and training people on how to react safely when experiencing or witnessing it, based on the 5D’s methodology created by Right To Be, an international NGO expert in the fight against harassment of all forms. Right To Be’s 5D’s methodology is five simple and effective tools to help people safely intervene when they witness or experience street harassment. To date, more than 2.5 million people have been trained with Stand Up across 44 countries.