03.05.24
Actor Idris Elba and his wife, model/activist Sabrina Elba are the new faces of Calvin Klein Fragrances’ Eternity fragrance franchise.
The couple stars in the newest campaign for the launch of Eternity Aromatic Essence for men and women at Coty.
“Sensuality Inspired By Profound Connection”
Per marketers, the new campaign builds upon Eternity’s "timeless love story" that it has been reinventing with new campaigns since the launch of the iconic signature scents in 1988. The campaign film, shot by Mert Alas, captures the Hollywood couple channeling "true intimacy" while paying homage to the "timelessness" of the Eternity franchise which encapsulates “sensuality inspired by profound connection and the essence of desire.”
“Calvin Klein is an iconic brand that has always encouraged freedom and self-expression,” said Sabrina Elba, Calvin Klein Fragrance ambassador. “We loved creating these images with the team and partnering with Calvin Klein on the Eternity campaign.”
Eternity Aromatic Essence for men opens with juniper berry essence warmed by cardamom and lavender at the heart, with coconut at the base.
The women’s scent opens with lavender at the top, coconut water accord at the heart, contrasted by sandalwood at the base.
Eternity Aromatic Essence for men and for women ranges from &69-$149 and is available online at Macys.