03.11.24
Beekman 1802 has developed one of the first vegan bio-milks in the beauty industry—a plant-based, reverse-engineered alternative to goat milk. The new ingredient is used in its new line called Shine-Free.
The new Shine-Free range with vegan goat milk targets the needs of oily and combination skin and is tailored to Gen Z-aged skin to actively balance the skin barrier.
"Not only did we acknowledge that the younger user searches for vegan skincare, we recognized that goat milk is so rich in fatty acids and researched how to create lighter textures with the same composition of nutrients,” said CEO Jill Scalamandre. “This is the beauty of biotechnology."
After researching goat milk science for 15 years, Beekman 1802 most recently conducted a white paper study to identify the exact composition and weight of the 31 nutrients found inside goat milk. Although Goat milk fatty acids are rich and ultra-hydrating for dry skin, they may be too heavy for those with oily or blemish-prone skin.
Beekman 1802 worked with over 20 chemists and scientists in labs in Colorado and Florida, ALS testing labs (in vivo and in vitro) in California, as well as key biotech companies, Croda and Sederma, to successfully reverse engineer Beekman's signature goat milk into a 100% vegan form.
Results
The result – a lighter formula that balances the skin barrier and microbiome – controls shine while also being safe for those with sensitive skin. Ninety-two percent of a 26-subject questionnaire, ages 20-30, saw healthy hydration with a reduction in oil and shine when using products as instructed.
"To clone goat milk into a shine-free range, we looked to plant biotech actives that were safe for sensitive skin with great amino acid profiles like goat milk has but with the added benefit of being powerful astringents, and natural degreasers with barrier balancing properties for oily/combo skin without using harsh acids or harsh exfoliants,” said Ayesha Bshero, head of development at Beekman 1802.
The Range and Key Ingredients
Shine Control Gel Cream Moisturizer ($28) contains vegan goat milk; 1% heptapeptide is an antimicrobial peptide that supports the skin barrier by promoting microbiome health;
4D hyaluronic acid and polyglutamic acid hold thousands times their weight in water to help hydrate on the surface and deep within the skin; and glacier water instantly cools while softening skin and reducing flakiness.
Shine Free Pore Minimizing Facial Toner ($22) contains vegan goat milk, niacinamide, Vitamin B3 that brightens skin and visibly improves the look of pores; and black tea ferment, which strengthens the skin barrier while lifting away oil, dirty and makeup.
Oil Eliminating Foaming Gel Cleanser ($20) contains vegan goat milk, succinic acid, a gentler alternative to salicylic acid that controls sebum and eliminates excess oil; and pineapple ceramide to improves hydration and supports a healthy skin barrier.
Alter (V)-ego Campaign
To launch the Shine-Free collection, Beekman 1802 took a 360-approach with its newly "cloned" vegan goat milk. The campaign kicked off with an “Alter (v)EGO” open casting call, which invited and received over 2,000 applicants including look-alikes and dynamic duos to be the faces of the new launch.
Focusing on Gen Z, Beekman 1802 will partner with mega stars on TikTok such as the Mian Twins, while also tapping into Gen Z’s love for nostalgia with a Chia Pet collaboration where the brand mascot "Goatie" will transform into a vegan form.
"Our new vegan biotech milk was such a revolution in skin science, that we wanted to celebrate this launch with a campaign that was both breakthrough and relatable for Gen Z,” said Brad Farrell, chief marketing officer at Beekman 1802. “We really leaned into the "cloning" aspect of the vegan milk science - from our look-alike casting contest, to our twin-fluencer social influencer strategy, to cloning our mascot Goatie with our Chia Pet collaboration.”
The Beekman 1802 x Shine Free Collection ($20-$28), along with the 3-Step Oily and Combination Skin Starter Kit ($28) is available now on Beekman1802.com and on Ulta.com and Ulta locations across the country, while supplies last.