03.11.24
Walmart’s AR offerings are growing with its new hair color try-on app.
Building upon its successful launch last year, Walmart is enhancing the Beauty Virtual Try-On feature, now including hair color products. This tool allows beauty enthusiasts to "effortlessly experiment with various color cosmetics and hair shades in real-time," according to the big box marketer.
With a focus on providing personalized experiences, users can find their perfect match within a digital platform.
Customers can now preview nearly 500 hair color products via Walmart’s iOS app, featuring formulations from brands like Madison Reed, Revlon and Wella, amongst others.
Building upon its successful launch last year, Walmart is enhancing the Beauty Virtual Try-On feature, now including hair color products. This tool allows beauty enthusiasts to "effortlessly experiment with various color cosmetics and hair shades in real-time," according to the big box marketer.
With a focus on providing personalized experiences, users can find their perfect match within a digital platform.
Customers can now preview nearly 500 hair color products via Walmart’s iOS app, featuring formulations from brands like Madison Reed, Revlon and Wella, amongst others.