03.12.24
To make tooth brushing a more positive experience, Philips Sonicare’s latest innovation - the Philips Sonicare For Kids rechargeable toothbrush – is equipped with Bluetooth wireless technology and an interactive coaching app that helps motivate kids ages three and up to learn to brush their teeth effectively.
"Sparkly The Brushing Coach"
Bluetooth wireless technology connects the Philips Sonicare For Kids power toothbrush directly to its customizable free coaching app, which helps kids develop good oral care habits with the help of their personal brushing coach. "Sparkly" teaches proper brushing techniques and rewards kids for doing a thorough job each time they brush.
Educational games encourage kids to brush longer each time, building up to the dental professional-recommended two minutes, while getting them excited about the daily activity. In addition, a separate dashboard in the app allows parents to monitor their child's performance and progress as well as set up custom milestones and incentives to keep them motivated.
"Parents want to help their children build a foundation of healthy habits for life, while also encouraging their playful and imaginative side," said Boon Lai, vice president of marketing for Philips North America. "With the Philips Sonicare For Kids' 'Sparkly' brushing coach playfully encouraging good oral care habits, the bathroom will become less of a battle ground and kids will look forward to brushing their teeth."
Per the brand, 98% of parents say it's easier to get their kids to brush longer and better with the new Philips Sonicare For Kids. With more than 500 strokes per second and the ability to remove up to 75% more plaque in hard-to-reach places than a manual toothbrush, the power toothbrush's sonic cleaning power helps compensate for developing techniques as children become better at brushing. It's equipped with the same effective, patented sonic technology that is found in all Philips Sonicare power toothbrushes that drives fluid between teeth and along the gum-line for a gentle, effective clean – and great for kids with braces.
Philips Sonicare For Kids is available now at Amazon, Target, Walmart, Best Buy and other retailers with a suggested retail price of $49.99.
The Philips Sonicare For Kids app comes free with the power toothbrush and is available to download on iPhone and iPad (Android version to follow by end of September 2024).