03.26.24
Day of the Dead may be months away, but ELF Cosmetics and Liquid Death felt the time was apropos to launch a limited-edition makeup vault called Corpse Paint.
The idea calls upon beauty enthusiasts to “murder” their eyes, lips and face, playing off the beverage’s marketing. The five-piece, black-metal inspired makeup vault vows to provide a “head-turning look,” just in time for festival season.
“When you set out to create a different kind of company, it's important to align yourself with like-minded kindred spirits. We are both challenger brands on a one-way path to disruption," said Kory Marchisotto, chief marketing officer, ELF Beauty. “ELF and Liquid Death share a passion for self-expression and unexpected creativity. We’ve had a lot of fun – and a lot of laughter – bringing Corpse Paint to life. Pun intended.”
The limited-edition makeup kit in a keepsake coffin retails for $34 at elfcosmetics.com/corpsepaint and includes the following products:
Dead Set: Matte Magic Mist & Set;
Kiss of Death: O FACE Satin Lipstick in All Night;
Eye Die: No Budge Cream Eyeshadow in Wispy Cloud;
Dead Line: H2O Proof Eyeliner Pen;
Brush with Death: Putty Applicator; and
Closed Casket: Removable Coffin Keepsake Box.
For application tips, look here: