03.26.24
Haus Labs by Lady Gaga is expanding exclusively with Sephora across Europe in 12 countries.
The expansion follows last year's successful UK launch, making its current availability in 15 countries.
"Europe is a critical milestone for Haus Labs By Lady Gaga,” said CEO Ben Jones. “We are honored to be exclusive with the global retail powerhouse, Sephora. With the launch of Sephora App previews across Europe, we begin the march toward taking our brand to the world on March 26. We will enable new consumers to see, touch and feel our products at Sephora, showing them that Haus Labs By Lady Gaga is a leader at the forefront of art, science, beauty and technology."
Brand Founder Lady Gaga and Global Content Creator NikkieTutorials will join forces with Sephora Europe for launch with a digital-first Sephora Live that will stream across all 12 Sephora Europe e-commerce platforms and related Sephora country-specific socials.
They will talk about the Haus Labs brand on March 26. The replay will be aired across Sephora EU channels.